BUSINESS
COMMUNICATION
- Definition of Business
Business
is an organization or economic system where goods services are exchanged for
one another or for money.
Every
business requires form of investment and enough customers to whom its output
can be sold a consistent basis in order to make a profit.
Business
can be privately owned, not for profit or stated owned. An example of corporate
business is PepsiCo, while a mom and
pop catering business is a private enterprise.
At
Good Business, we believe that the most successful organisations are those that
are both of their times and contributing to their times. These are progressive organisations:
open and outward-looking, ready to embrace change not fight it, thoughtful and
respectful. People both want and need them to be around.
We
work with organisations that want to ensure they are always a valuable part of
our society, as it changes. We help them to understand where the world is
moving and what this means for them, so that they can actively create their
place in the future and thrive in it.
2. Definition of Communication
Communication
(from Latin commūnicāre, meaning "to share") is the activity
of conveying information through the exchange of thoughts, messages, or
information, as by speech, visuals, signals, writing, or behavior. It is the
meaningful exchange of information between two or more living creatures.
Good communication will be held if we take the right
step, such as:
1. Listening
Listening is one of the most important
aspects of effective communication. Successful listening means not just
understanding the words or the information being communicated, but also
understanding how the speaker feels about what they’re communicating.
a. Effective
listening can:
· Make the
speaker feel heard and understood, which can help build
a stronger, deeper connection between you.
· Create
an environment where everyone feels safe to express
ideas, opinions, and feelings, or plan and problem solve in creative ways.
· Save
time by helping clarify information, avoid conflicts
and misunderstandings.
· Relieve
negative emotions. When emotions are running high,
if the speaker feels that he or she has been truly heard, it can help to calm
them down, relieve negative feelings, and allow for real understanding or
problem solving to begin.
b. Tips
for effective listening
If your goal is to fully understand
and connect with the other person, listening effectively will often come
naturally. If it doesn’t, you can remember the following tips. The more you
practice them, the more satisfying and rewarding your interactions with others
will become.
· Focus
fully on the speaker, his or her body language, and
other nonverbal cues. If you’re daydreaming, checking text messages, or
doodling, you’re almost certain to miss nonverbal cues in the conversation. If
you find it hard to concentrate on some speakers, try repeating their words
over in your head—it’ll reinforce their message and help you stay focused.
· Avoid
interrupting or trying to redirect the conversation
to your concerns, by saying something like, “If you think that’s bad, let me
tell you what happened to me.” Listening is not the same as waiting for your
turn to talk. You can’t concentrate on what someone’s saying if you’re forming
what you’re going to say next. Often, the speaker can read your facial
expressions and know that your mind’s elsewhere.
· Avoid
seeming judgmental. In order to communicate
effectively with someone, you don’t have to like them or agree with their
ideas, values, or opinions. However, you do need to set aside your judgment and
withhold blame and criticism in order to fully understand a person. The most
difficult communication, when successfully executed, can lead to the most
unlikely and profound connection with someone.
· Show
your interest in what’s being said. Nod
occasionally, smile at the person, and make sure your posture is open and
inviting. Encourage the speaker to continue with small verbal comments like
“yes” or “uh huh.”
2. Nonverbal
communication
When we communicate things that we
care about, we do so mainly using nonverbal signals. Wordless communication, or
body language, includes facial expressions, body movement and gestures, eye
contact, posture, the tone of your voice, and even your muscle tension and
breathing. The way you look, listen, move, and react to another person tells
them more about how you’re feeling than words alone ever can.
Developing the ability to understand
and use nonverbal communication can help you connect with others, express what
you really mean, navigate challenging situations, and build better
relationships at home and work.
·
You can enhance effective
communication by using open body language—arms uncrossed, standing with an open
stance or sitting on the edge of your seat, and maintaining eye contact with
the person you’re talking to.
·
You can also use body language to
emphasize or enhance your verbal message—patting a friend on the back while
complimenting him on his success, for example, or pounding your fists to
underline your message.
a. Tips
for improving how you read nonverbal communication
·
Practice observing people
in public places, such as a shopping mall, bus, train, café, restaurant, or
even on a television talk show with the sound muted. Observing how others use
body language can teach you how to better receive and use nonverbal signals
when conversing with others. Notice how people act and react to each other. Try
to guess what their relationship is, what they’re talking about, and how each
feels about what is being said.
·
Be aware of individual
differences. People from different countries and
cultures tend to use different nonverbal communication gestures, so it’s
important to take age, culture, religion, gender, and emotional state into
account when reading body language signals. An American teen, a grieving widow,
and an Asian businessman, for example, are likely to use nonverbal signals
differently.
·
Look at nonverbal
communication signals as a group. Don’t read too much
into a single gesture or nonverbal cue. Consider all of the nonverbal signals
you receive, from eye contact to tone of voice to body language. Anyone can
slip up occasionally and let eye contact slip, for example, or briefly cross
their arms without meaning to. Consider the signals as a whole to get a better
“read” on a person.
b. Tips
for improving how to deliver nonverbal communication
·
Use nonverbal signals that
match up with your words. Nonverbal
communication should reinforce what is being said, not contradict it. If you
say one thing, but your body language says something else, your listener will
likely feel you’re being dishonest. For example, you can’t say “yes” while
shaking your head no.
·
Adjust your nonverbal signals
according to the context. The tone of your
voice, for example, should be different when you’re addressing a child than
when you’re addressing a group of adults. Similarly, take into account the
emotional state and cultural background of the person you’re interacting with.
·
Use body language to convey
positive feelings even when you're not actually
experiencing them. If you’re nervous about a situation—a job interview,
important presentation, or first date, for example—you can use positive body
language to signal confidence, even though you’re not feeling it. Instead of
tentatively entering a room with your head down, eyes averted, and sliding into
a chair, try standing tall with your shoulders back, smiling and maintaining
eye contact, and delivering a firm handshake. It will make you feel more
self-confident and help to put the other person at ease.
3. Managing
stress
In small doses,
stress can help you perform under pressure. However, when stress becomes
constant and overwhelming, it can hamper effective communication by disrupting
your capacity to think clearly and creatively, and act appropriately. When
you’re stressed, you’re more likely to misread other people, send confusing or
off-putting nonverbal signals, and lapse into unhealthy knee-jerk patterns of
behavior.
How many times have
you felt stressed during a disagreement with your spouse, kids, boss, friends,
or coworkers and then said or done something you later regretted? If you can
quickly relieve stress and return to a calm state, you’ll not only avoid such
regrets, but in many cases you’ll also help to calm the other person as well.
It’s only when you’re in a calm, relaxed state that you'll be able to know
whether the situation requires a response, or whether the other person’s
signals indicate it would be better to remain silent.
a. Quick
stress relief for effective communication
When stress strikes,
you can’t always temper it by taking time out to meditate or go for a run,
especially if you’re in the middle of a meeting with your boss or an argument
with your spouse, for example. By learning to quickly reduce stress in the
moment, though, you can safely face any strong emotions you’re experiencing,
regulate your feelings, and behave appropriately. When you know how to maintain
a relaxed, energized state of awareness—even when something upsetting
happens—you can remain emotionally available and engaged.
To deal with stress
during communication:
· Recognize
when you’re becoming stressed. Your body will let
you know if you’re stressed as you communicate. Are your muscles or your
stomach tight and/or sore? Are your hands clenched? Is your breath shallow? Are
you "forgetting" to breathe?
· Take a
moment to calm down before deciding to continue a
conversation or postpone it.
· Bring
your senses to the rescue and quickly manage
stress by taking a few deep breaths, clenching and relaxing muscles, or
recalling a soothing, sensory-rich image, for example. The best way to rapidly
and reliably relieve stress is through the senses: sight, sound, touch, taste,
and smell. But each person responds differently to sensory input, so you need
to find things that are soothing to you.
· Look for
humor in the situation. When used
appropriately, humor is a great way to relieve stress when communicating. When
you or those around you start taking things too seriously, find a way to
lighten the mood by sharing a joke or amusing story.
· Be
willing to compromise. Sometimes, if you can both bend
a little, you’ll be able to find a happy middle ground that reduces the stress
levels for everyone concerned. If you realize that the other person cares much
more about something than you do, compromise may be easier for you and a good
investment in the future of the relationship.
· Agree to
disagree, if necessary, and take time away from
the situation so everyone can calm down. Take a quick break and move away from
the situation. Go for a stroll outside if possible, or spend a few minutes
meditating. Physical movement or finding a quiet place to regain your balance
can quickly reduce stress.
4. Emotional
awareness
Emotions play an
important role in the way we communicate at home and work. It’s the way you
feel, more than the way you think, that motivates you to communicate or to make
decisions. The way you react to emotionally driven, nonverbal cues affects both
how you understand other people and how they understand you. If you are out of
touch with your feelings, and don’t understand how you feel or why you feel
that way, you’ll have a hard time communicating your feelings and needs to
others. This can result in frustration, misunderstandings, and conflict. When
you don’t address what’s really bothering you, you often become embroiled in
petty squabbles instead—arguing with your spouse about how the towels should be
hung, for example, or with a coworker about whose turn it is to restock the
copier.
Emotional awareness
provides you the tools needed for understanding both yourself and other people,
and the real messages they are communicating to you. Although knowing your own
feelings may seem simple, many people ignore or try to sedate strong emotions
like anger, sadness, and fear. But your ability to communicate depends on being
connected to these feelings. If you’re afraid of strong emotions or if you
insist on communicating only on a rational level, it will impair your ability
to fully understand others, creatively problem solve, resolve conflicts, or
build an affectionate connection with someone.
a. How
emotional awareness can improve effective communication
Emotional awareness—the consciousness
of your moment-to-moment emotional
experience—and the ability to manage all of your feelings appropriately is the
basis for effective communication.
Emotional awareness helps you:
· Understand
and empathize with what is really troubling other people
· Understand
yourself, including what’s really troubling you and what you really want
· Stay
motivated to understand and empathize with the person you’re interacting with,
even if you don’t like them or their message
· Communicate clearly and effectively, even when delivering negative messages
· Build strong, trusting, and rewarding relationships, think creatively, solve problems, and resolve conflicts
a. Effective communication requires both thinking and feeling
When emotional awareness is strongly developed, you’ll know what you’re feeling without having to think about it—and you’ll be able to use these emotional cues to understand what someone is really communicating to you and act accordingly. The goal of effective communication is to find a healthy balance between your intellect and your emotions, between thinking and feeling.
b. Emotional awareness is a skill you can learn
c. Emotional awareness is a skill that, with patience and practice, can be learned at any time of life. You can develop emotional awareness by learning how to get in touch with difficult emotions and manage uncomfortable feelings, including anger, sadness, fear, disgust, surprise, and joy. When you know how to do this, you can remain in control of your emotions and behavior, even in very challenging situations, and communicate more clearly and effectively.
3. Definition of Business Communication
Business
communication is the
sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In
addition, business communication can also refer to how a company sharesinformation to promote its product or
services to potential consumers.
The
seminar by Dr. John Lund on communication where he gave some amazing advice on
how to better communicate with others. His input was simple and easy to follow,
yet powerful. The best quote of the entire event was this: “Don`t communicate
to be understood; rather, communicate so as not to be misunderstood.” What a
great way to put things in perspective regarding our efforts on how to improve
our communication. Here are some of the notes I made from his presentation:
1. How to
successfully begin a conversation in business:
Dr. Lund shared that men in general
and women in business settings (so men all the time, and women mostly in a work
setting only), want to know three things before they
are willing to enter into a conversation with you:
a.
Is what you want to talk about going
to be painful?
b.
How long is it going to take?
c.
When you are done talking, what do you
want from me?
If they don’t know these three things
up front, they will make excuses to avoid your call or to avoid talking to you
on the phone. The same applies if you come into contact with them in
person. He shared that your manager or boss in a work setting will always want
to know those three things in advance of agreeing to a conversation as
well. The reason he gave was that men and executive women always want to
know the exit to the conversation before they feel safe engaging in it.
So for example, if you are calling a
client, the very first thing you may want to say is: “I realize how busy you
are so I will only need one minute of your time to let you know about
__________.” This way the other person knows it will be quick and
painless and that you just want to give them a few facts on the call that will
only last a minute. Now they can relax and listen to you as you share the
requested info. Otherwise, without knowing if the call will be long and
painful, they may try to make an excuse that they can’t talk right now, etc.
Same thing goes for a sales
team. They call a prospective client and the first thing out of their
mouth needs to be something to the effect of, “I realize that your time is very
valuable so I will only need two minutes to schedule a time for a second call
where I can do a 10-minute demonstration of our ___________.”
Same advice applies for approaching
your manager or boss to set up a meeting. Let them know if it will be
painful, how long it will take and the end result you are asking for – they
will be much more apt to schedule a time for you.
2. How to
successfully conduct a conversation in business:
Dr. Lund shared some amazing tips on
how to better understand the way we interpret communication from others.
He also revealed some very interesting statistics on this topic. He said
that when someone else communicates with us, the way we interpret their message
is based on the following three things:
a.
55% is based on their facial
expressions and their body language.
b.
37% is based on the tone of their
voice.
c.
8% is based on the words they say.
Dr. Lund said that these percentages
above are the averages across both men and women together, but that if you
looked at women alone they would even give greater weight to the facial
expression and body language and even less on the words. This tells us
that it is critical that we become very self-aware of how our body language is
speaking to others as well as the tone we use. One thing I always recommend to
people is to keep a small mirror by your office phone so that when you are on
the phone talking to people you can look in the mirror because it makes you
more aware of the facial expressions you have, which makes you smile more,
which in turn ends up coming through in your tone of voice overthe
phone. It works wonders on how well you come off on a phone call, trust
me!
Success in business is greatly
impacted for better or worse by the way in which we communicate. Happiness in
our personal lives is also greatly dependent on this very same skill. If you
don’t believe me just ask any married couple! Becoming a good communicator
takes practice and consistent attention and effort on our part, and it is a
skill that we cannot afford to overlook. There is no doubt that we can all
benefit from Dr. Lund’s tips on how to better approach people when we begin a
conversation, as well as his advice that we “don`t communicate to be
understood; rather, communicate so as not to be misunderstood.”
~~
Amy Rees Anderson (@amyreesanderson)
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